Growth Marketing Specialist

Job Summary:
As a Growth Marketing Specialist, you will be responsible for developing and executing data-driven marketing strategies that enhance customer acquisition, retention, and revenue growth. You will collaborate with cross-functional teams to identify opportunities, optimize campaigns, and drive results.
Responsibilities:
Strategy Development: Create and implement growth marketing strategies across various channels (email, social media, content marketing, SEO, PPC).
Data Analysis: Analyze marketing data to identify trends, insights, and opportunities for growth; leverage analytics tools to measure campaign performance.
Campaign Management: Plan, execute, and optimize marketing campaigns to increase customer engagement and conversion rates.
Customer Journey Optimization: Map and enhance the customer journey to improve user experience and retention.
Collaboration: Work closely with product, sales, and customer success teams to align marketing efforts with business objectives.
Testing and Experimentation: Conduct A/B testing and other experiments to refine marketing strategies and improve effectiveness.
Content Creation: Collaborate on the development of compelling content that resonates with target audiences and drives engagement.
Budget Management: Monitor and manage marketing budgets to ensure effective allocation of resources.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in growth marketing, digital marketing, or a similar role.
Strong analytical skills and experience with SQL, Metabase, or data analysis tools (e.g., Google Analytics, HubSpot).
Proficiency in marketing automation platforms and CRM systems.
Creative thinker with the ability to generate innovative ideas.