Building the everyday brand for the Middle East
The next generation won’t plan grocery trips or wait days for delivery. They’ll simply expect what they need to appear. Rabbit is the platform that makes that real.
A technology company disguised as a commerce company.
You see a simple, reliable experience. Underneath sits software, logistics, supply chain, data science and operations — quietly solving hundreds of tiny household moments every day.
One intelligent system — not a dozen apps.
Most commerce was built for a world where stores, suppliers and delivery ran apart. Rabbit connects every layer into one platform — a market worth hundreds of billions across the region. We are still in the early innings.
Why Rabbit wins
We understand households
We organise around people, not product categories. The household is the most important unit in commerce.
We built the hard part first
Anyone can build an app. Few can build the supply chain, fulfilment and logistics underneath it.
Technology is the business
Every order makes us smarter. As AI reshapes commerce, we own both the intelligence and the real-world execution that fulfils it.
We win the instinct
The battle is not for downloads — it is to be the first brand you think of the moment you need something.
Our brand compounds
Tech, features and discounts can be copied. Trust cannot. Every delivery turns into habit — the strongest moat there is.
Scale makes us stronger
More customers → more data → better predictions → better experience → more retention → better economics. A flywheel that compounds.
We think in decades
We build enduring advantages — technology, operations, brand and trust — that cannot be bought overnight.
The flywheel
By the numbers
Not another delivery app.
A trusted platform woven into everyday life — that knows what households need, helps them discover it, and delivers it effortlessly. That is Rabbit. And we are just getting started.
The founding team
25 years experience in Finance with last position as CFO for PepsiCo Beverages business Runs the numbers behind the rocket — finance, governance and the discipline that keeps fast growth healthy.
21 years experience in marketing & general management with last position as GM for Uber Eats MENA Sets Rabbit’s vision and rallies the team around one bet: everything you need, in minutes.
22 years experience in marketing & general management with last position as GM for Kazyoun (Africa largest offline retailer) Turns promises into deliveries — the stores, the riders and the operations that hit 15 minutes.
23 years experience in tech with last position leading digital engineering for Vodafone globally Builds the tech that makes the magic possible — the app, the routing and the systems behind every order.
25 years experience in Finance with last position as CFO for PepsiCo Beverages business Runs the numbers behind the rocket — finance, governance and the discipline that keeps fast growth healthy.
21 years experience in marketing & general management with last position as GM for Uber Eats MENA Sets Rabbit’s vision and rallies the team around one bet: everything you need, in minutes.
22 years experience in marketing & general management with last position as GM for Kazyoun (Africa largest offline retailer) Turns promises into deliveries — the stores, the riders and the operations that hit 15 minutes.
23 years experience in tech with last position leading digital engineering for Vodafone globally Builds the tech that makes the magic possible — the app, the routing and the systems behind every order.