Growth Specialist

full time hybrid

About the Role

A Junior Growth Specialist at Rabbit Mart focuses on driving user installs, order frequency, and customer retention for hyper-local quick-commerce grocery delivery.

What You'll Do

User Acquisition & In-App Conversions: Execute performance campaigns across Meta, TikTok, and Google Ads to acquire app users at target Cost Per First Order (CPFO). Retention & Lifecycle Marketing: Build and trigger push notifications, SMS, and in-app pop-ups via CRM tools (e.g., Braze, MoEngage) to boost re-order rates and reduce cart abandonment. Promo & Campaign Execution: Coordinate localized discount campaigns, bundle offers, and free delivery promos targeted by zone and customer cohort. Funnel Optimization & Testing: Conduct weekly A/B tests on app banner copy, promo codes, and landing pages to improve first-to-second order conversion rates. Data Tracking & Reporting: Monitor daily order volumes, Average Order Value (AOV), and 30-day retention metrics in Adjust/AppsFlyer and Google Analytics.

What We're Looking For

- 1–2 years in growth marketing, performance channels, or digital marketing (e-commerce/app-first preferred) -Mobile Measurement Platforms (AppsFlyer/Adjust), Meta Ads Manager, CRM/Push platforms (Braze/MoEngage), Excel -Basic funnel analytics, copy writing for mobile push notifications, rapid experiment execution - Fast-paced, hyper-focused on daily metrics, and execution-oriented

Interested in this role?

About Rabbit

Rabbit exists to make everyday life simpler, faster, and more enjoyable. We believe great companies are built by people who care deeply about customers, sweat the details, and continuously push the boundaries of what’s possible. We’re building a culture of ownership, innovation, and fast execution — where talented people can do meaningful work and grow faster than they thought possible.

Who Thrives Here

People who thrive at Rabbit are builders, owners, and problem-solvers. We value people who move with urgency, think creatively, challenge the status quo, and care deeply about customers and their teammates. Rabbit is a place for ambitious people who enjoy solving hard problems, learning fast, and turning ideas into reality through execution.

Our culture is built around ownership, collaboration, continuous improvement, and a bias for action. We believe great ideas can come from anywhere, and we encourage people to speak up, experiment boldly, and help shape the future of the company together. We celebrate curiosity, resilience, humility, and the willingness to jump into challenges head first.

Equal Opportunity Employer

We are committed to building an inclusive workplace where everyone feels respected, supported, and empowered to do their best work. We hire and grow talent based on merit, potential, and values — regardless of background, gender, nationality, religion, age, disability, or any other protected characteristic. We believe diverse teams build better products, stronger companies, and more meaningful experiences for our customers and communities.